How Thought Collective put the Network into AUSNET
We kept the name but revitalised the identity, highlighting their position as number one.
Statescape created to demonstrate the Groups penetration across both metro and regional WA.
Complete suite of stationery.
Including email signature.
New website was designed and developed to communicate their value proposition.
Brochure collateral completed for phase 1.
New brand message extended to an internal launch to key stakeholders.
The thinking behind the work:
|AUSNET had grown to acquire many other divisions without any clear brand identity. As each brand developed equity of its own, they were unable to leverage off each other.|
|By increasing the AUSNET footprint, we can widen recognition and trade off the reputation each division is earning in it’s own right.|
|We created The AUSNET Group as a consistent, identifiable brand that will roll out across all divisions.|