HOW THOUGHT COLLECTIVE MADE THE NUMBERS WORK HARDER FOR iZONE
Brand platform in which the temperatures showcase the product.
30sec TV Commercial – also produced 15sec & 10sec billboard.
New end-consumer brochure.
New end-consumer website driving prospects to dealers via ‘find a dealer’ tool.
Google Adwords campaign with retargeting. TVC also drives prospects online.
Bus backs add outdoor support to awareness campaign.
Van and truck livery provide further consistency of campaign message across everything.
The thinking behind the work:
|iZone is a temperature control system that works with ducted air conditioning. It was formerly a B2B product distributed by dealers. It had no mass awareness by end consumers of ducted reverse-cycle air conditioning at all.|
|The aim was to launch iZone to end consumers, building mass awareness and a strong brand identity, whilst educating customers about the iZone product.|
|To achieve this we created a new iconic brand across a 360° campaign. We developed a clear, single-minded message and delivered it consistently across everything.|